CYVA Research is a system integrator and software developer located in San Diego, California. The company provides consultant services to commercial and not for profit entities employing information systems and technology. Many of CYVA's clients are employing Java, enterprise frameworks, distributed computing networks, and a growing number, mobile wireless systems, as a means to capture strategic advantages in our rapidly expanding digital economy. Assisting clients understand, probe, quantify and qualify technology and market risks is an integral part of CYVA's skill set. The company's primary expertise is the strategic and competitive use of technology and insightful knowledge in changing markets.

Company Background

CYVA Research was founded in 1983 as a not for profit research organization exploring the theory behind and application of visualization techniques and technologies to assist corporations perform complex business modeling and simulation. During 1985 CYVA was reorganized as a for profit corporation to capitalize on its visualization work and begin the commercial development of the Cybernetic Visual Analyst, a software product.

It was hoped the spreadsheet industry would embrace the concept of performing what-if analysis with real-time interactive graphics, utilizing what were called CYVA Visuals: a real-time symbolic language for steering calculations, manipulating dynamically generated graphical objects that represented underlining spreadsheet formulas and numbers. A financial modeler could actually watch a cash flow flow, move in real-time. An analyst could balance a visualization enabled balance sheet, gaining an immediate understanding of the effects in changing underlining assumptions. Most important was a unified theory and meta language for visualization, breaking the man-machine interface barrier. A new paradigm for man-machine cognition was proposed.

This effort proved an expensive and yet valuable education in the introduction of new ideas or paradigms within established markets. Other valuable experience gained included: leveraging external resources, working with private investors and venture capitalists, securing and protecting intellectual property rights, alliances, synergy partnerships, working the market infrastructure or how to market before you market, and the many vagaries and complexities in delivering software products in the midst of change.

An essential priority of CYVA Research is its commitment to promoting the socially responsible use of computing technology. Fundamental issues facing digital commerce and information society as a whole are informational privacy and informational self-determination.

To address these concerns the company has been working steadily to create a new hybrid of technologies and values to equip people and their chosen communities with an assertive means to protect and enjoy the benefits of being digital. As the paradigm of being digital unfolds it is becoming apparent that newly articulated rights and responsibilities are necessary reestablishing our basic needs and expectations for privacy and self-determination.

The E-Metro™ is a place people can interact, meet, search and responsibly utilize one another's information. Merchants and vendors can negotiate through trusted intermediaries access and processing privileges. With CYVA's Personal Information Agent™ technology people and communities can own, command and control their informational selves and demand value in return.